Today’s shoppers are looking for value beyond price. To reach the next level of competitiveness, private labels need to appeal not just to the pocketbook, but to deeper desires. Does your product and your label speak to today’s values for healthier living, on-the-go convenience, social responsibility?
Join Jim Lucas, principal of The Evanston Consulting Group, for Private Label: Taking the Next Step in Packaging. In this free Brandsquare Live Session on Thursday, November 19, 2015 at 1 pm ET, Jim will explore how private label brands can stand out on the shelf with labeling that reflects the most closely held values of today’s conscious consumer.
Register now for Private Label: Taking the Next Step.
We hope to see you there!
About Jim Lucas, Principal at The Evanston Consulting Group
As Principal of The Evanston Consulting Group, a firm focused on consumer culture, trends and insights, Jim is a frequent author and speaker both domestically and globally. He is a major contributor to the international book, “Shopper Marketing: How to Increase Purchase Decisions at the Point of Sale.” Jim has held previous executive positions in planning, retail insights and shopper marketing at Frankel/Arc (Euro), Draftfcb and most recently at SGK. He received his PhD from the University of Chicago in Sociology and Statistics and his MA and BA from Loyola University Chicago