CHICAGO, ILLINOIS, AUGUST 14, 2017 — Schawk, a part of the SGK Brand Solutions group of Matthews International Corporation, announced today that Owen Pratt, creative director, will present The Brand Benefits of a Photographic Memory in a webinar on August 17, 2017, 1:00 P.M. (ET).
Photographic storytelling is far more than an image. It’s a fresh brand impression captured inside the mind’s eye of the consumer. It’s emotive content that can keep your brand alive and well every minute of every day. It’s more than just a reminder. Photographic storytelling can shape consumer decisions.
In celebration of World Photography Day, Owen Pratt will address the power of photographic storytelling for brands and explain how you can put it to work for you, how far photography has come and how further we can all go to take creative content immediately into the open minds of the consumer. Registrations for the August 17th webinar will be accepted up until the 1:00 P.M. (ET) start time at http://www.brandsquare.com
“The digital age has transformed photography,” said Pratt. “Digital content has changed the way we interact with the world and with each other – the immediacy of the technology has fundamentally changed the speed and the way we make decisions.”
Pratt added: “For brands using photography to message their market, photographic storytelling is a powerful opportunity to connect with your customers and to influence decisions that favor your brand.”
With a background in fine art, painting, design and photography, Owen Pratt has led and inspired creative teams to bring brands to life for nearly 20 years. A passion for always searching for the larger, more impactful story that can be told through images and words, Owen is masterful at achieving the right balance between art and science.
His extensive experience includes work benefiting world-class brands including Nike, Oakley, Jockey, Lord & Taylor, Bloomingdale’s, The Home Depot, Procter & Gamble, Miller Coors and other industry leaders.
Learn how to leverage photography to reach customers and impact your brands performance, register for The Brand Benefits of a Photographic Memory at http://www.brandsquare.com
Schawk! produces brand assets and protects brand equities to drive brand profitability. Leveraging its 60+ years of industry leadership, Schawk! identifies and deploys scalable solutions to address a brand's complex production and delivery needs through proven expertise in workflow, resourcing, color management and imaging. Schawk! is part of the brand deployment group of SGK, which is a division of Matthews International Corporation (NASDAQ GSM: MATW). For more information visit: http://www.schawk.com/brand-production/product-photography
Trade Media Relations