Food

Workflow Optimization for Complex Brands

As the morning foods category grew larger, more complicated and more competitive, a major breakfast cereal maker realized it needed a way to integrate its package design and production process. This was especially important because its brands are viewed across multiple channels, such as grocery, club and convenience stores in North and Latin America. From ensuring and protecting the integrity of the brand to looking ahead to evolution and brand maintenance, this company had a huge “appetite” to satisfy.

We tapped into our extensive workflow management experience and deep knowledge of retail to develop a strategic, creative and executional system. It linked the entire production and graphics lifecycle through BLUE enterprise artwork management software, which created a visible, streamlined process. From package design and collateral to POP and couponing, we implemented a seamless process that ensures the quality, consistency and precise adaption of the brand.

WE ACCOMPLISHED THIS THROUGH:

16 on-site and 60 near-site professionals
Over 95 dedicated technical resources and support staff
BLUE™ digital brand asset, graphics and guideline library
Seamless management of over 5,100 projects

THE RESULTS:

Effective management and deployment in North and Latin America
More compelling and consistent customer brand experiences
Quicker to-market reactions
Guaranteed protection of brand portfolio

workflow management