Life Sciences

Global Pharmaceutical Giant turns to Schawk to manage their marcomms in Australia

A global pharmaceutical client, undergoing significant growth, had issues in managing their marketing communication graphical assets: 
Inconsistent execution of brand design and messaging across its many assets in both print and digital
Using multiple suppliers, non specialized or scalable
No clear cost and budget control
No centralized work scheduling and tracking

Our solution:
Place a Schawk Creative Artworker on-site within client's Marketing Team
Artwork Production and 3D renders produced in Schawk’s world-class production centres, allowing Creative Artworker to focus on creative, rather than production
Implement tools to track and provide visibility of all activity
Implement measurable KPIs of business process and service to drive continuous improvement

Services provided:
Product launches – cross media deployment (advertising, brochures, enewsletters, event collateral, digital solutions) 
Packaging design digital renders and e-content 
Packaging library development and management 
Technical consultancy – corporate rebranding, brand design, packaging design

The results:
Significant reduction of spend for marketing communications graphics design 
Massively improved brand consistency 
Clear process control, visibility and audit ability
Reduction in leadtimes
Asset control and storage all in one place
Cost and budget control