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What is RSS? With RSS, you no longer have to monitor your favorite web sites by visiting them each day. Really Simple Syndication, or RSS, is a format for distributing and gathering content from across the Internet. Web sites and blogs publish RSS feeds that are gathered and displayed within your RSS reader. RSS readers, widely available on the Internet, are software-based or web-based. Web site visitors customize their RSS reader with the specific feeds they want. Then simply scan headlines and click through to a publisher's web site to read full articles.