In the News
Schawk, Inc. Completes Acquisition of Digital Marketing Agency Real Branding
Des Plaines, IL, November 12, 2010
Schawk, Inc. (NYSE: SGK), a leading provider of brand point management services, enabling companies of all sizes to connect their brands with consumers to create deeper brand affinity, announced today that it has completed the acquisition of the digital marketing agency Real Branding, which has offices in San Francisco and New York.
Real Branding was founded in 1994 to pioneer the emerging field of digital communications for brands. The agency’s clients include Unilever, Lipton, Disney, Michelob, Red Lobster and ABC.
David A. Schawk, president and chief executive officer, commented: “The acquisition of Real Branding is consistent with our strategy to enhance our delivery of brand point management capabilities by deepening our aptitude and talent in the digital marketing space. This acquisition, in addition to Untitled London Limited in the U.K. earlier this year, strengthens our ability to provide integrated strategic, creative and executional services across digital consumer touchpoints.”
Eric Ashworth, chief strategy officer, commented, “Real Branding stood out as an ideal partner. They not only have a deep understanding of the digital realm, but they are completely aligned in the belief that market-leading brands are the result of creating consistent consumer experiences across all mediums. They will be a valued addition to our comprehensive brand point management solution.”
Pat Hagerman, founder and managing director of Real Branding, said, “Schawk’s structure, positioning and global footprint gives us access to a larger client base and the opportunity to apply our strategic and creative capabilities across a far greater spectrum of consumer interactions. It also enables us to compete on a much larger playing field and to leverage Schawk’s expertise for the benefit of our clients.
Our core focus remains unchanged - to provide sharp strategic thinking and powerful creative that drives consumers to action. We look forward to the opportunity to do this in ways that create stronger social connections between Schawk’s clients and their customers.”
Real Branding’s San Francisco office is located at 2325 Third Street, Suite 108 and the telephone number is 415.522.1045. The New York office is located at 286 Fifth Avenue and the telephone number is 212.967.5900.
About Schawk, Inc.
Schawk, Inc. is a leading provider of brand point management services, enabling companies of all sizes to connect their brands with consumers to create deeper brand affinity. With a global footprint of more than 40 offices, Schawk helps companies create compelling and consistent brand experiences by providing integrated strategic, creative and executional services across brand touchpoints. Founded in 1953, Schawk is trusted by many of the world’s leading organizations to help them achieve global brand consistency. For more information about Schawk, visit http://www.schawk.com.
Safe Harbor Statement
Certain statements in this press release are forward-looking statements within the meaning of Section 21E of the Securities Exchange Act of 1934, as amended, and are subject to the safe harbor created thereby. These statements are made based upon current expectations and beliefs that are subject to risk and uncertainty. Actual results might differ materially from those contained in the forward-looking statements because of factors, such as, among other things, our ability to maintain an effective system of disclosure and internal controls and the discovery of any future control deficiencies or weaknesses, which may require substantial costs and resources to rectify; higher than expected costs, or unanticipated difficulties associated with, integrating acquired operations; higher than expected costs associated with compliance with legal and regulatory requirements; the strength of the United States economy in general and, specifically, market conditions for the consumer products industry; the level of demand for Schawk's services; changes in or weak consumer confidence and consumer spending; unfavorable foreign exchange rate fluctuations; loss of key management and operational personnel; our ability to implement our growth strategy, rebranding initiatives and cost reduction plans and to realize anticipated cost savings; the ability of the Company to comply with the financial covenants contained in its debt agreements and obtain waivers or amendments in the event of non-compliance with such covenants; the stability of state, federal and foreign tax laws; our continued ability to identify and exploit industry trends and exploit technological advances in the imaging industry; our ability to implement restructuring plans; the stability of political conditions in foreign countries in which we have production capabilities; terrorist attacks and the U.S. response to such attacks; as well as other factors detailed in Schawk, Inc.'s filings with the Securities and Exchange Commission.
For more information about Schawk, visit its website at http://www.schawk.com.