House calls to
advertising powerhouse helps build new
revenue center
Who makes house calls to McCann-Erickson?
Schawk does. The New York office of the world’s largest and
most globally experienced advertising agency network relies on Schawk
everyday to
keep its new internal graphics production center
humming. Because Schawk has successfully
handled McCann-Erickson’s prepress and retouching work for
years, the agency turned to Schawk when it needed help bringing
all its production and prepress work in house.
By helping McCann-Erickson build its own graphics
production center, Schawk played a key role in the agency’s
achievement of three goals: saving precious time to speed ad campaigns
to market, improving production costs and building a profit center.
Another benefit? The strategic alliance between the two companies.
McCann-Erickson’s production center is supported by the knowledge
and expertise of a world leader in brand imaging solutions…
Schawk.
So when McCann-Erickson calls… Schawk
is at their doorstep. To diagnose technical problems, identify workflow
issues and to prescribe solutions. Like calibrating equipment and
advising on the purchase of new equipment. Managing projects and
screening prospective employees. Or working with leading suppliers
like Kodak and Fuji on the agency’s behalf… and coordinating
proofing procedures.
What does it all mean? Only the best treatment
for McCann-Erickson’s clients. |