Are marketers too focused on creating an emotional connection between their products and consumers? That’s what Anthem Worldwide senior strategist Teresa Liu suggests in a recent MediaPost MarketingDaily commentary entitled “...
BLOG 05.24.13
Posted on 05.22.13
Posted on 05.20.13
MediaPost’s Marketing Daily has published a commentary by Schawk, Inc.’s Michael Leeds on two positive trends in how today’s brands are improving their graphics production processes.
Leeds is Vice...
Posted on 05.10.13
By Alison Schulte and Don Childs, Brandimage
Just as iTunes digitized the music-buying experience by placing music directly into your listening device, Peapod is digitizing grocery-buying and delivering right to your kitchen. Record stores and vinyl? Dinosaurs and obsolescence. Will grocery stores soon belong to this set? This shift has...
Posted on 05.08.13
Brandimage Asia’s Managing Director, Craig Briggs, will address the French Chamber of Commerce and Industry of Hong Kong on May 15 about “How Retailers Are Creating the Next Wave of Great Product Brands.”
Briggs has spent 20 years in Asia as a brand strategist, and his talk will apply...
Posted on 05.02.13
There is something powerful and inspiring for every member of your brand team in Craig Briggs’ recent BrandSquare Live Session, Design Matters: Master Your “Design Toolbox”.
For creatives, it’s dozens of examples of brand design that illustrate your “Design Toolbox.” For marketers and managers, it’s principles of...
Posted on 04.30.13
Gender is one of the most interesting and dynamic issues in society today. This is reflected in Anthem Worldwide’s most recent Sightings report, in the article “Pink and Blue Branding.”
It points out that brands are boldly challenging gender stereotypes for grown-up products. But it adds, “Ironically for toys, which represent the world of...