Posted on 05.16.12
The social media revolution is over – social media won – and your job as a brand marketer has changed. It’s not about getting consumers to spend idle time with your brand: it’s about encouraging them to talk to each other about your brand, because this is where they find the truth they need.
Tell the Truth co-author Jonathan Salem Baskin explains the single...
Posted on 05.15.12
You know a truism is really the truth when you keep seeing proof no matter how much everything else changes around it. A recent AdAge article on ...
Posted on 05.14.12
The Chicago office of leading worldwide design firm Brandimage has been honored by GDUSA (Graphic Design USA) with six 2012 American Package Design Awards recognizing the value of design in advancing the brand promise and forging an emotional connection with the consumer at the moment of truth – on the shelf.
In the Food & Beverage category, Brandimage was awarded...
Posted on 05.11.12
Amazing brand development stories often come from burgeoning sectors today, like personal technology and digital media. But never rule out candy, despite its being labeled a mature market.
PackagingNews recently published “Aiming at the Emotional Sweet Spot,...
Posted on 05.09.12
It’s a time of new market pressures, new media channels and new dynamics between brands and the branding and design agencies that service them. So it’s fair to ask, “What is creativity today?” Schawk, Inc. Global Chief Creative Officer Lor Gold has answers in the video “...
Posted on 05.08.12
The evidence is in, and Kathy Oneto, Anthem Worldwide VP of Brand Strategy, has gathered it and offers some strong suggestions on how to effectively market to men and women today.
In a recent guest commentary in MarketingDaily, “Men in Beards, Women in Black...