BLOG 05.21.13

Mass customization – or mass personalization – is a powerful business concept and practice that delivers efficiency in personalized products of all kinds, from clothing to software.

Prof. Dr. Frank Piller (RWTH Aachen University/MIT), a top expert in mass customization, tackles this topic in our BrandSquare Live Session “Cracking the Code of Mass Customization,” Thursday, October 13, 1 p.m. EDT.

Prof. Dr. Piller has studied mass customization/mass personalization in more than 200 different companies. Using case studies in this Live Session, Prof. Piller will:

• Explain what mass customization is and isn’t, and its benefits
• Discuss product configuration systems as an element of making a company truly customer-centric
• Share frank insights into the potential risks in implementation
• Show how a mass customization strategy enhances rapid manufacturing
• Provide an outlook on the future of mass customization

Crack the code of mass customization. Register today.