BLOG 06.19.13

With the use and creation of retail apps expecting to rise in 2012, here's a list of a few retail apps that might have a big impact:

Old Navy. Cleverly renamed “Snap Appy,” this app is really "magic," according to the company. Every time you point your mobile device at an Old Navy logo at the store or at home or on your TV, magic things snap into life, including sales, specials and other fun stuff. The app itself is a well-executed gateway to the retailer's social engagement tools, with enough visual interest to keep any 16-year-old happy.

Macy’s. As an app for one of America's largest retailers, it has the standard amount of fun and value. Then it elevates the experience with an ability to know when you're inside the store, where you are in the store, and what type of savings are available on products in your vicinity. You can then bring up the coupon and use it when you check out. Neat.

Amazon Windowshop and Flow. In the latest move towards completely emulating the in-person shopping experience, Amazon has introduced two great apps. Windowshop is a tablet-oriented app that simulates the act of window shopping, albeit from the comfort of your sofa with your fingers doing the bulk of the work. And Flow is an "augmented reality" app that gives you a wealth of information about products, wherever you find yourself.