Posted on 04.18.13
R
ecent research by Global Intelligence Alliance, “Consumer & Retail Business Perspectives on Emerging Markets, 2012– 2017,” generated some interesting numbers.
When asked what single aspect of their emerging market strategy they would have done differently, 35 percent of retailers responded “adapted better to local market/prices,”...
Posted on 03.27.13
One of the analysts behind the Brand Keys 17th annual 2013 Customer Loyalty Engagement Index (CLEI) recently penned a Forbes column that serves notice that shoppers and consumers don’t view “brands” the way they used to....
Posted on 03.22.13
Today is World Water Day, and Schawk, Inc. is supporting this effort to promote clean drinking water for needy people around the world. Each day almost 180 million children and adults die from water-borne diseases. See how you can make a big change with just a little change each day at iSupportWorldWaterDay.com...
Posted on 03.15.13
I
n a recent MediaPost Marketing Daily commentary, Anthem Worldwide’s Nanda Sibol asks, “As a marketer, what can you do to pique the interest of your over-messaged, skimming consumer?” Her answer: “Imagine yourself in a brand speed-...
Posted on 02.13.13
Brandimage has continued its long relationship with Air France by developing all facets of the visual identity for HOP!, the new airline that combines Air France’s three regional carriers, Britair, Régional and Airlinair. A distinctive logo, livery and visual extensions such as web, print and airport signage were all part of the broad...
Posted on 12.11.12
Schawk, Inc. Chief Global Creative Director never stops advocating for change in how brands and their agencies approach creative work. He does it from the first minute in of his recent BrandSquare Live Session, “Creativity in Shopper Marketing: Emotional or Rational or Both?” first by stating that the creative element...