Marketers were a-twitter on the Monday after the Super Bowl about how Twitter had come of age in a big way in the ad spots during the game. As Marketing Land pointed out, fully half of the ads showed ad-specific hashtags, a Twitter logo or a URL – a 300 percent jump from last year. The official hashtags were a great idea and hugely effective, but something...
BLOG 05.18.13
Digital Marketing Posts
Posted on 02.05.13
Posted on 12.12.12
Augmented reality continues to generate a lot of thinking among marketers and technologists. The anticipated boom still hasn’t happened, but a very recent Juniper Research report did offer this:
“Many retailers now perceive AR as a key means of increasing engagement with consumers, both as a means of providing additional product information or in the form of branded...
Posted on 11.30.12
Accenture has published a study that should make every marketing organization ask the question, “Would this communication be better if it were a video?” The answer will be “Yes” in a surprising number of cases. Why? Because video is becoming a key “language” of human communication today, thanks to technology and...
Posted on 10.24.12
It frustrates online retailers when shoppers abandon a shopping cart before purchasing. It’s also difficult to know why the shopper bolted, because there are so many possible reasons, and those reasons have evolved as shoppers’ habits are impacted by factors like the adoption of smartphones, better checkout technologies and new online information sources. But every retailer...
Posted on 09.27.12
A very interesting blog post by an Indian packaging company points out that online retail makes far too little use of the hard-working assets that make packaging such a key influencer of shopper decisions in-store. With recent studies suggesting that packaging influences roughly three-quarters of all in-store grocery purchases, why are influential package assets rarely seen online?...
Posted on 09.26.12
There’s no way around it: shoppers do a lot of impulse buying. Recent research confirms that even in a sluggish economy, U.S. shoppers persist in making impulse purchases – thanks especially to smartphones for those on-the-go and sale/promotion messaging for those in-store.
A 2012 PayPal/comScore study found that the most recent purchase was an impulse buy...