Posted on 01.30.13
What are the trends in how consumer brands are analyzing key performance indicators (KPIs) for graphics processes like artwork preparation, premedia and printing? We recently asked Michael Leeds, Schawk, Inc.’s Vice President of Client Engagement, and he came back with two clear answers:
Clients are taking a deep look at the amount of time it takes for...
Posted on 11.28.11
An important recent Booz & Company/Buddy Media survey of leading Fortune 500 marketers recently discovered that while 40 percent of marketers believe social media is a CEO-level priority, 60 percent are challenged by the its labor-and-resources demands and what they see as “unproven ROI.” But with...
Posted on 10.12.11
“Inflation is the single most disruptive force in brand marketing today,” writes Anthem Worldwide’s Bruce Levinson in the current issue of Design Management Institute. He then details three assertive routes over, under and around the problem of rising supply chain costs for brands.
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Posted on 09.22.11
Productivity experts say that even the smartest managers can be resistant to KPI analysis because deep down, nobody wants to be reminded of what they’re doing wrong. A “dismal science” kind of thing. But when KPIs are used the right way, the results can spread happiness.
What makes brand executives happy? One thing is when everything on a product’s promotional...
Posted on 09.21.11
Key performance indicators (KPIs) for graphics processes can cast a critical eye on many workflow stages and functions. But they can focus on more than the efficiency of your extended brand deployment team. A powerful subset of KPIs relates to the printing process and leverages data on quality characteristics like registration accuracy and dot-gain. Yeah, it’s not sexy – unless you...
Posted on 09.16.11
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If every store in a retail clothing chain had the same clientele with the same taste and the same disposable income and the same weather to dress for (or against), life would be easy. It could print a bazillion of the same price tags and “sale” signs and just ship ’em out. But there’s no such chain. In fact, the bigger the chain, the more geographic and demographic...