BLOG 05.18.13

Packaging Design Posts

Posted on 04.04.13

Anthem Worldwide, part of the brand development practice of Schawk, Inc., has won three American Package Design Awards for 2013. In the Food and Beverage category, Anthem was given Certificates of Excellence for work on:

• Mike's On the Rocks beverages, for Mark Anthony...

Posted on 02.25.13

In 2010, Diamond Foods acquired Kettle Brand potato chips, and today store shelves are carrying a completely redesigned line of Kettle Brand Bakes baked chips, executed by Anthem Worldwide, which is part of Schawk, Inc.’s brand development division.

The makeover is extensive:

• Uniform beige bags have been replaced by five distinct bag colors,...

Posted on 01.08.13

Pharmaceutical companies today have to apply the lessons of over-the-counter product packaging to their prescription products. Patented drugs are heavily marketed, and we see smart pharmas carrying the visual features of their television and print advertising through to the actual packaging,...

Posted on 12.03.12

Here’s a brand launch with everything: striking visual appeal that’s carried through numerous channels with excellent consistency, channels that include packaging, websites, stickers, bags and collateral. It’s the Forever Ink skincare line for people with tattoos, developed by soccer star David Beckham’s tattoo artist and...

Posted on 10.15.12

Anthem Worldwide and Brandimage, both part of the brand development division of Schawk, Inc., were recently honored with three awards at the Pentawards international packaging design competition. Taken as a whole, the Anthem and Brandimage work shows how incredibly varied the presentation of healthy/organic products can be.

Anthem’s New York office won a Silver Pentaward in the...

Posted on 10.11.12

When Girl Scouts knock on U.S. doors starting this fall offering their iconic cookies, Americans will notice something different: packaging that’s brand-new – the first such redesign for the 100-year-old brand since 1999. The extensive project was handled by Anthem Worldwide, part of the brand development division of Schawk, Inc.

After being chosen to handle the project,...