Posted on 05.10.13
By Alison Schulte and Don Childs, Brandimage
Just as iTunes digitized the music-buying experience by placing music directly into your listening device, Peapod is digitizing grocery-buying and delivering right to your kitchen. Record stores and vinyl? Dinosaurs and obsolescence. Will grocery stores soon belong to this set? This shift has...
Posted on 01.16.13
As the world becomes ever more digital, some brands have discovered fascinating ways to integrate “analog” elements into their programs – or to energize traditional brick-and-mortar experiences with leading-edge digital elements. Anthem Worldwide Assistant Brand Strategist Tammy Chung cleverly analyzes three examples in...
Posted on 12.12.12
Augmented reality continues to generate a lot of thinking among marketers and technologists. The anticipated boom still hasn’t happened, but a very recent Juniper Research report did offer this:
“Many retailers now perceive AR as a key means of increasing engagement with consumers, both as a means of providing additional product information or in the form of branded...
Posted on 11.28.12
Facebook recently announced very strong third-quarter earnings that began to quiet concerns that the site would not live up to its expectations as an advertising platform. Facebook’s excellent numbers must have made executives at LinkedIn happy as well, as the 13th busiest site in the world (according to web-info company Alexa) recently announced it’s offering video advertising to...
Posted on 11.26.12
We recently started researching trends in social media and social TV, and what we found has huge, exciting implications for consumers and marketers. Let’s jump right to it.
The big cable companies are finally providing open interfaces that allow users and third-party companies to interact with each other and the programming. This is a huge step toward the growth of social TV...
Posted on 11.12.12
The QR code hasn’t lived up to its initial hype, and marketers tend to view them now as a novelty that ran its course because it was limited: it required a smartphone and a reader app, and even when it was more convenient than a URL, often the payoff wasn’t worth the effort to the consumer. To see its strengths and weaknesses, let’s look at how it’s used in...