BLOG 06.18.13

Anthem Worldwide digital strategist Mark Silva is leading the charge for the SoLoMo view of marketing – the powerful, growing intersection of social media, local marketing and mobile technology. You won’t find a better introduction to the subject of SoLoMo – or a better way to advance your current knowledge – than in the following two resources.

Start with the full YouTube video of the Silva-led SoLoMo panel discussion at the recent ad:tech San Francisco 2012. He was joined by Vanessa Colella, Head of North America Marketing for Citbank; Paul Cousineau, VP of Mobile Products, Global eCommerce Group at Wal-Mart; Bill Drolet, VP Digital Ad Sales for The Weather Channel Companies; and Adam Kmiec, Director, Social Media at Walgreens.

And reinforce your learning in SoLoMo with the full slideware/deck at Mark Silva’s Slideshare page. SoLoMo is increasingly how people shop and buy. These resources could be invaluable to your brand.