Posted on 10.04.11
If the work was fun for the designer, it’s going to be fun for the customer. Case in point: Anthem Worldwide’s package design on Safeway’s The Snack Artist and Refreshe private label lines. The conceptual and visual creativity for these private brands makes you smile and feel refreshed – and it recently won Anthem three major design awards.
Anthem – the...
Posted on 10.07.11
How do humans react to uncertainty? We look harder for certainty. Western marketers in Asia latch on to concepts that help them start to perceive patterns and make decisions. But some of these Asian retail “realities” have as many contradictions as confirmations. "Realities" like these:
Posted on 10.10.11
Mass customization – or mass personalization – is a powerful business concept and practice that delivers efficiency in personalized products of all kinds, from clothing to software.
Prof. Dr. Frank Piller (RWTH Aachen University/MIT), a top expert in mass customization, tackles this topic in our BrandSquare Live Session “Cracking...
Posted on 10.11.11
Imagine a candidates’ debate in a Western country. What would the participants think of an executive order that:
- Allowed no more than three layers of packaging for a single product.
- Stipulated the permissible amount of free space inside the packaging.
- Specified a maximum packing cost-to-product price ratio.
Environmental and consumer...
Posted on 10.12.11
“Inflation is the single most disruptive force in brand marketing today,” writes Anthem Worldwide’s Bruce Levinson in the current issue of Design Management Institute. He then details three assertive routes over, under and around the problem of rising supply chain costs for brands.
...
Posted on 10.13.11
Chinese packaging producers will be the world’s biggest suppliers by next year, according to a recent published report. The ripples will be felt worldwide. China has already altered raw materials markets across the product spectrum, and this latest push “will further intensify competition and will alter the global market dynamic” for paper products, especially recovered...