Posted on 10.14.11
British shoppers will have a deeper experience with brands, thanks to three new 3D advertising products with applications across print, outdoor and point-of-sale. The services are:
- Enhanced 2D, which creates a 3D experience on any paper-based advertising without any 3D glasses or specialist substrates;
- Lenticular 3D, which uses a specialist substrate and...
Posted on 10.17.11
Prof. Dr. Frank Piller of MIT and RWTH Aachen University introduced a large and attentive audience to the concept of mass customization in a BrandSquare Live Session Oct. 13. Prof. Dr. Piller’s overview to mass customization (also called mass personalization) attracted viewers from several countries in his presentation “Cracking the Code...
Posted on 10.06.11
The PLUS supermarket chain in the Netherlands offers products based on the philosophy of “everyday simplicity.” The 270-store chain chose Anthem Worldwide to bring “everyday simplicity” to some 3,000 private label products, overseeing positioning, design strategy and product portfolio architecture. The first products hit the shelves this week.
Here’s...
Posted on 10.18.11
Several years ago in China – which is like several decades in Western business evolution – college students in a study said they wanted to go into software development to make mobile phone apps and games. One main reason? “We can sell it to the phone company and it won’t be counterfeited.”
Chinese counterfeiting impacts business in every corner of...
Posted on 10.20.11
The next 30 minutes could be the most productive of your day. In a recent BrandSquare Live Session "Brand Relevance in a Changing World", Anthem VP of Brand Strategy Kathy Oneto used Anthem Sightings Vol. 2 to show powerful examples where brand evolution kept brands...
Posted on 10.21.11
Strategy without tactics is the slowest route to victory.
Tactics without strategy is the noise before defeat.
–Sun Tzu, “The Art of War”
What do these famous words about warfare have to do with branding? A lot, according to Kris Hull, Vice President of Brand...