The new issue of Anthem Sightings details dozens of strong trends in branding and design and in the intersection of consumers and society. But something even more interesting emerges from this issue: how quickly and thoroughly we’re adapting to the huge changes going on around us, and how...
BLOG 05.18.13
May 2012 Archive
Posted on 05.02.12
Posted on 05.03.12
The title of this BrandSquare Live Session sounds abstract, but the benefits to you as a brand marketer are tangible. In “Decoding the Meaning of Design,” Rob Swan and Michael Colton of Brandimage (a Schawk, Inc. brand development group) offer an eye-opening look at how we humans take meaning from...
Posted on 05.07.12
By Hans Muysson, VP in the Brand Development Group of Schawk, Inc.
Russia is a large country, and just as we say, “New York is not America,” Moscow is not Russia. So the perspective on design is often blurred by the influence of Moscow (and St. Petersburg), and the rest of the country is forgotten since it is so wide, so diverse and far...
Posted on 05.08.12
The evidence is in, and Kathy Oneto, Anthem Worldwide VP of Brand Strategy, has gathered it and offers some strong suggestions on how to effectively market to men and women today.
In a recent guest commentary in MarketingDaily, “Men in Beards, Women in Black...
Posted on 05.09.12
It’s a time of new market pressures, new media channels and new dynamics between brands and the branding and design agencies that service them. So it’s fair to ask, “What is creativity today?” Schawk, Inc. Global Chief Creative Officer Lor Gold has answers in the video “...
Posted on 05.11.12
Amazing brand development stories often come from burgeoning sectors today, like personal technology and digital media. But never rule out candy, despite its being labeled a mature market.
PackagingNews recently published “Aiming at the Emotional Sweet Spot,...
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