Posted on 08.07.12
The internet is brilliant in so many ways. One is simply the unleashed power of networks: interaction is key to human progress, and when like-minded people started interacting more easily and over the internet, life got easier and more exciting all at once.
Ebay is a great example. Auctions used to be a way of liquidating estates and selling repossessed cars or expensive Rembrandts....
Posted on 08.09.12
We can’t think of a time when the concept of “how we eat” – and by extension “how marketers market food” – has been more dynamic. Simply put, everything that impacts our lives has a follow-on impact on how we eat: finances, science, family, the workday, transportation, ecology, you name it.
For example, as the world...
Posted on 08.10.12
The over-the-counter pharmaceutical market in Europe is a tremendous case study on pressures and opportunities facing pharmas in the developed world. All of them point to the importance of really strong graphics management processes for ambitious, larger pharmaceutical companies and retailers.
A recent Mintel report, “Category Insight: Pain Relief, Decongestive, Cold, Flu...
Posted on 08.14.12
Private-label adult acetaminophen has seen nearly a 14 percent increase since 2010 in the U.S., according to a new report, “Nonprescription Drugs USA,” from pharma consultancy Kline & Company. More than half of respondents in a recent survey said they’ve altered their over-the-counter buying habits, and nearly a quarter choose private-label OTC products whenever...
Posted on 08.16.12
A snapshot of the Chinese non-prescription drug market shows many Western-style trends, some with a distinctly Asian element:
Posted on 08.20.12
The pharmaceutical packaging industry is undergoing tremendous changes today. That’s the clear message of a recent thorough overview on ContractPharma.com, entitled “Packaging Trends and Anti-Counterfeiting Initiatives: Contract Packagers and Suppliers See Opportunities.”
The changes cover seemingly every conceivable facet of pharma packaging and marketing. Some...