Digimarc Barcode™

Digimarc Barcode™

“The connected package” represents the next generation in packaging. It disrupts the status quo with innovations that are redefining the way packages are viewed, handled and interacted with. Packaging enabled with Digimarc Barcode™ (referred to as DWCode by GS1) redefines how consumers shop and engage with products, and delivers a compelling ROI to retailers and brands. As a certified service provider of Digimarc Barcode, we can help you implement this revolutionary technology to immediately take advantage of new opportunities to gain a competitive edge. Digimarc Barcode enhances package artwork, throughout every printed surface, with an imperceptible repeated pattern that facilitates improved POS scanning and mobile engagement across media. Retailers benefit from faster, more accurate scanning, while consumers enjoy access to relevant information and richer interactive experiences that also help build greater loyalty for brands. Schawk is developing innovative ways to help you leverage this technology strategically to make the most of marketing opportunities, packaging utility and retailer relationships.

Retailers:
Faster checkouts
Provide richer shopping experiences
Fight barcode swapping

Brands:
Enable mobile engagement without QR codes
Control the mobile experience
Foolproof consumer scanning pack-wide