Baby Food Maker Takes Steps
to Improve Brand Consistency

When one of the world’s most trusted names in
baby food and baby care wanted to improve brand consistency on its packaging and simultaneously reduce costs, they turned to Schawk for advice. Schawk helped Gerber develop and implement a continuous improvement program for print production that would ensure consistency and improve shelf impact while reducing carton
workflow costs.

Schawk fingerprinted presses and attended
press runs, working closely with Gerber’s printers
to improve plate, ink and overall print quality. Completing this process allowed Schawk to
establish detailed technical specifications for files, films, proofs and plates for Gerber’s packaging artwork. Implementing universal printability standards added a new level of scientific precision
to Gerber’s quality controls.

By taking the steps necessary to improve brand consistency, Gerber improved its ability to market
its brand. Schawk’s workflow expertise enabled Gerber to reduce prepress costs for cereal cartons
by 60%. What used to require 150 total sets of film, now requires only 49. This cost-savings frees up funds enabling Gerber to run additional promotions during the year, representing dollars much better spent… reaching more babies through more Moms.