Snackfood and Bread Baker
Gets to Market Faster

Who helped Pepperidge Farm make cookies bigger, bread fresher, and Goldfish® cheesier? Pepperidge Farm’s Marketing Services Group asked Schawk 3D to help them solve key business issues related to the creation of their promotional materials.

By creating 3D images of all redesigned SKUs and making them available 24/7 to employees and approved agencies, Pepperidge Farm was able to produce promotional materials that had much greater impact, deliver promotional materials 66% faster, substantially reduce photography costs, and develop a method for continuously creating 3D images of newly-designed products.

It also allowed Pepperidge Farm to better monitor and control the use of current images, make hi-res color corrected images of products available to authorized users over the web, and allow art directors to request a 3D image from an alternate angle and download it to their desktop.

Schawk 3D helped bring “The Farm” closer to Pepperidge Farm’s advertising and promotion agencies, design firms and sales and marketing associates, making it more efficient to get to market faster. If your product images aren’t in 3D, they aren’t working hard enough for you.