Packaged goods giant
repackages gravure workflow

Who helped Unilever Bestfoods North America improve quality standards for gravure printing,
cut time-to-market, reduce costs and achieve recognition for the best gravure-printed package in 2003? Three of Schawk’s operating units seamlessly combined efforts to do separations, engraving, and cylinder proofing while working closely with printers to achieve these gains.

By developing new workflow standards, Schawk has made it possible for Unilever to achieve the highest quality reproduction of their packaging that prints via gravure, regardless of the printing substrate or ink system. Not only is absolute consistency among all gravure printers now possible, but it also gives Unilever greater freedom in the concept design phase, allowing the company to truly take advantage of new shrinkwrap and foil-laminated substrates.

With this new process in place, Unilever Bestfoods’ Bertolli Dinner for Two packaging picked up “Best of the Best” distinction at this year’s GAA (Gravure Association of America) Golden Cylinder Awards. The packaging was also a winner in the Packaging Film Category, where its sharp images and beautiful vignettes were recognized.

Unilever Bestfoods now counts on one provider—Schawk—to manage their packaging production needs along the entire gravure workflow, all the
way up to cylinder engraving and proofing.