Retailer Shops for New
Workflow Solution

How did Zellers reduce its advertising circular workflow by over 16%, speed up the work cycle from 16 weeks to 12, maintain accuracy with the same head count, remove costs from the total workflow and save over $1 million annually in photography costs alone? By turning to Schawk for assistance to streamline a workflow that had been in place for years. Zellers is part of Hudson Bay Company, Canada’s largest department store retailer and produces over 3,600 ad circulars a year. Their workflow needed to work harder.

To meet this challenge, Schawk analyzed Zellers’ workflow, identifying 97 steps, 22 of which could be handled more efficiently. With the commitment of Zellers, Schawk engineered a new workflow that reduced this to seven major steps, introduced computer-to-plate imaging, digital photography, and placed a Schawk representative on-site at Zellers to help manage the new workflow.

By creating an end-to-end solution that took advantage of Schawk’s graphics consulting expertise, advanced plate imaging and photography technology, Zellers improved its agility in the marketplace, reduced total workflow costs and substantially improved the quality of its photography. If your advertising circular workflow is going around in circles, see how Schawk can help you straighten it out.