Popular Battery Maker Recharges Graphics Workflow

By recharging its graphics workflow, Eveready
picked up enough speed to cut time-to-market from 16 weeks to four. How? The same way they reduced rework in the production art stage by 50% and simultaneously improved brand consistency. By partnering with InterchangeDigital and Schawk.

Schawk and InterchangeDigital consulted with Eveready, performing a complete audit of their North American packaging development process. The audit revealed which areas of the current workflow needed support and how a digital asset management system with online proofing capabilities needed to operate for Eveready.

The new workflow solution required placing Schawk graphics support personnel on-site at Eveready, establishing color and print standards, installing
a digital asset management system—PaRTS™ (Production and Resource Tracking System™)—
and developing a vendor management plan. By creating new standards and a new infrastructure for the management of the packaging development process, Schawk was able to streamline Eveready's workflow and improve brand consistency.

The Eveready workflow now ensures that colors on packaging are consistent everywhere; overall print quality has noticeably improved. Additionally, process costs were also permanently reduced by
over 20%. And Eveready gains a “first-to-market” sales and marketing advantage—keeping the Eveready brands at full power.