CPG Case Study 1

Brand point management in action:
Schawk grows a relationship for more than two decades.

The quick story. One of the strengths of Schawk’s delivery of brand point management is that it is ready to expand with the client. Over more than two decades, Schawk has assumed and integrated much of the packaging design and all of the premedia work for a major breakfast cereal maker, today managing and producing more than 5,000 creative and premedia projects every year across North and Latin America. This includes – crucially – coordinating brand assets across multiple delivery channels and consumer touchpoints, including not only primary packaging but, POS, POP, promotions and more.

Schawk’s delivery rests on a complete digital foundation that includes an asset library with style and agency guidelines and online review and approval processes. And it’s overseen by a Steering Committee and Leadership Team that combine Schawk and client personnel. Creative and execution; multiple delivery channels and touchpoints; and vital technological support: under a multi-year agreement, Schawk integrates a huge range of brand point management services for a major global company to ensure compelling and consistent brand materials for shoppers everywhere.

For more information, download now: CPG Case Study 1.pdf