CPG Case Study 2

Brand point management in action:
Schawk delivers major workflow improvements for a worldwide CPG

The quick story. For a major international consumer products company, Schawk has thoroughly re-worked its graphics workflow processes on several continents and soon will have unified its digital asset management, workflow tracking/analysis, online proofing and more, worldwide. The result is considerable savings of time and cost on production art and premedia, stronger profits and consistently compelling shopper experiences with the brand’s packaging and promotional materials. And with its intimate understanding of the company’s processes, Schawk is adding other responsibilities relating to print management, strategic design and more. This client shows that Schawk’s delivery of brand point management can extend anywhere the client goes, operationally and geographically.

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