Pharma Case Study 1

Brand Point Management in action:
Schawk streamlines and strengthens a major global pharmaceutical company.

The quick story.  A major international pharmaceutical company had distinct challenges on four continents, all relating to the need to improve workflows and execution on point-of-sale and packaging for thousands of consumer healthcare SKUs. Schawk provided consultative, design and premedia services to streamline and strengthen workflow and graphics-management processes, improve quality of work and improve time-to-market.

Most important, Schawk has significantly improved the quality and consistency of the client’s brand at the store and on the shelf on each continent.

And in each case, Schawk’s relationship with the company is growing. In the U.S., it is now on its third multi-year contract and has been awarded the client’s Supplier of the Year award for the last five years.

In Europe, the relationship has grown since its birth in 1996. Schawk’s invitation to be an Operational Excellence partner under Six Sigma and Lean Manufacturing guidelines demonstrates the recognition that Schawk is not just a supplier but a true value-add partner.

Each continent offers a distinct example of the integration of people and processes that defines brand point management under Schawk. And the client’s broad awareness of Schawk’s contribution to ROI explains the relationship’s steady, significant growth over more than a decade.

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