SCHAWK!

Shared among Schawk's thousands of employees is deep institutional knowledge in disciplines that define and energize brand marketing on a global scale. This expertise — in shopper marketing, branding and design and more — is integral to our delivery of brand point management wherever brands seek to influence shoppers. When combined with our superior executional skills, this expertise creates efficient, cost-effective integrated solutions for our clients and their brands.

Shopper Marketing

Marketers today are striving toward a better understanding of their consumers in "shopping mode" — the circumstances, thoughts and actions of shoppers when they are most fully engaged with brands. Shopper marketing promises superior ROI and represents a growing part of brand budgets. Schawk's expertise — starting with incisive research and analytics at the strategic stage and extending through creative and execution — reflects this important and exciting trend.

Branding and Design

The smallest features of a brand's image and design can have a tremendous impact on its performance in the marketplace. To leverage this reality for profits — and to avoid slip-ups — a brand must express precise and intelligent branding and design. Anthem, a Schawk Strategic Design company, offers comprehensive, world-class branding and design services across a global footprint.

Workflow Management

Brands can realize significant savings and direct bottom-line benefits through digital asset management, workflow and project management, online proofing, asset distribution and electronic usage reports. In fact, they're essential for the effective execution of brand strategy on any kind of large scale. Schawk has both the human expertise and the enterprise products to deliver significant workflow-management benefits to its clients.

Global Brand Consistency

When a brand has defined and refined its messaging, it has two choices: allow that message to be dissipated through inferior management of its assets, or realize profitable returns through tight consistency wherever the brand touches consumers. Schawk boasts brand-consistency experts and a full suite of enterprise products that ensure consistent messaging and marketplace agility. And we provide this expertise across a truly global footprint.

Color Management

The global marketplace means that brands are now routinely sold worldwide and that materials and services — such as printing — are sourced worldwide, as well. This is essential for maximizing return on investment, but it requires advanced skills and expertise in ensuring that brand-critical colors and printing standards are uniform wherever they are executed. Schawk's expertise in this area is unparalleled.

Marketplace Agility

Marketplace agility is what results when workflow management, color management and expertise in global brand consistency are synthesized. It's the ability to respond to changes in market forces, like consumer preferences and materials availability. Brands with true marketplace agility can turn challenges into profits, and Schawk is uniquely positioned in this regard.