CHICAGO, FEBRUARY 14, 2018 — SGK, a division of Matthews International Corporation, and a leading global brand development, activation and deployment provider that drives brand performance, announced today that Tearle Calinog, director of client engagement, will present “In Today’s Content Environment: ‘Hidden Factories’ Undermine Success” in a webinar on February 15, 2018, 1:00 P.M. (ET).
With the shift to digital-first marketing, the way consumers engage with brands has changed dramatically. This shift in how content is consumed 24 hours a day across numerous digital channels has also created a “scarcity of effective content,” for many organizations. While consumer expectations have evolved, the workflow processes created to produce content have remained largely unchanged leaving companies unprepared to respond to these changes.
The Six Sigma concept of eliminating “hidden factories” has been driving efficient production and quality manufacturing gold standards for decades. To succeed today, marketers must adopt these standards to meet the expectations of consumers by producing a significantly higher volume and quality of content on an ongoing basis.
Tearle Calinog will address how to identify and eliminate the “hidden factories” that drain creative operations budgets and timelines so brands can instill new levels of efficiency and quality into their content creation and delivery processes. In this webinar attendees will learn:
- • Why brands need to deliver more content than ever before
- • The Six Sigma concept of "hidden factories" and how it applies to content creation
- • How to position creative teams for taking content to the next level
Registrations for the February 15th webinar will be accepted up until the 1:00 P.M. (ET) start time at http://www.brandsquare.com
“In a content-driven world where more is never enough, the benefits of creating a content powerhouse is key,” said Calinog. “By identifying and removing content creation barriers—‘hidden factories’—marketers can eliminate creative waste while unlocking dollars that they can re-invest in higher value content creation or other activities.”
Tearle Calinog partners with both large, global brands and small, up-and-coming start-ups to help them define and scale creative operations that meet the demands for content today and in the future. Building upon his previous experience consulting with clients in retail, consumer goods and supply chain, he applies an integrative approach to timely and efficient delivery of content that drives results.
Learn key strategies and insights to improve the operational efficiency of your creative team, register for “In Today’s Content Environment: ‘Hidden Factories’ Undermine Success” http://www.brandsquare.com.
SGK is a leading global brand development, activation and deployment company that drives brand performance. By creating brands, activating and protecting brands, we help our clients achieve higher brand performance. SGK's global footprint spans more than 20 countries. SGK is part of Matthews International Corporation (NASDAQ GSM: MATW). For more information visit: http://www.sgk.com and http://www.schawk.com/brand-production/product-photography
Director, Client Engagement
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