Packaging design has become dominated by the need for brand recognition and variant identification and information. With so much chatter constantly vying for attention, packaging can become white noise to consumers. The impact of succinct branding, mobile integration, and the way brands are using packaging to reach out to consumers beyond their traditional categories is having more of an impact than ever.
Packaging is a key component to the creation of memorable consumer shopper and user experiences — building on brand values, motivating purchase intent and repurchase consideration. But, how influential is your CPG packaging?
In the next BrandSquare webinar, presented by David Luttenberger, global packaging director at Mintel, learn about five emerging, morphing and mainstreaming packaging trends that will affect brands, consumers, retailers and packaging converters in 2017.
Be sure to register and tune in: Thursday January 26, 2017 at 1-1:30PM ET.
Register now for David Luttenberger’s BrandSquare webinar “Mintel’s 2017 Global Packaging Trends”
About David Luttenberger: David Luttenberger is a 24-year veteran of the packaging industry. He is currently the Global Packaging Director at Mintel Group, Ltd., the leading market intelligence service serving the global CPG and packaging converter markets. In this role, he leads a team of seasoned packaging analysts and helps guide the global packaging-related research and analysis efforts at Mintel. His “solutions vs. disruptions” perspectives and insights on consumer trends, packaging innovations, responsible packaging, smart/active packaging, mobile marketing for packaging have been featured in keynote presentations around the world.