This issue of Anthem Sightings, “The Food Issue,” has a wealth of information on how consumers are consuming food today and how brand marketers can develop and extend their brands to benefit.
Topics include getting ahead of the “healthy innovations” curve, CPG + Media Company partnerships, high-quality fast food, “retrovore” eating (like with real butter, real cream, etc.), “paleo” diets (which is seriously retrovore) and the new informality of eating, such as food trucks and breakfast for dinner.
And there are stories on 2012 Olympic marketing highlights, the emergence of Latin America from a marketing perspective, and “boomerang learning” – looking to the past with keen eyes for surprising insights.
With each of these topics and more, Anthem marketers discuss how brands are leading the trend or learning from it. Anthem Sightings is a quarterly publication of Anthem Worldwide, which is a part of the brand development division of Schawk, Inc.
Download this free issue of Anthem Sightings now.
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