White Paper

In its last issue of 2011, This Way Forward to 2012, Anthem Sightings predicted that 2012 would be the year of Movement and Progress. Has that prediction come true in the world of branding and design? Yes, in surprising ways. Download the new issue to learn about:

• Try It On Technology that’s breaking down path to purchase barriers
• Better Together – multi-dimensional brand and product experiences that combine old and new
• Consumer as Brand Marketer – treating consumers as a co-marketer and co-brand owner
• Beyond Past Perceptions – how brands are transcending “embedded meaning” by working with and against clichés

These topics and more are covered in this 30-page issue of Anthem Sightings.