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Anthem Sightings, Vol. 4, 2012: The Forecast Issue
The brand development experts at Anthem Worldwide predict a “Richer, Simpler, Smarter 2013” for brands and shoppers. Articles discuss “Brands for Life,” “Redefined Cultural Symbols,” “Get To The Point Branding” and more.

In this issue of Anthem Worldwide’s quarterly Sightings, Anthem’s brand strategists predict a “Richer, Simpler, Smarter 2013” for brands and shoppers and explain their vision across more than a dozen thoughtful articles, including:

HELP ME SIMPLIFY: Solutions that Bring Simplification to New Heights

SMARTER HEALTH: Transforming Healthcare Through Technology

BRANDS FOR LIFE: Deepening Consumer Brand Relationships

GET TO THE POINT BRANDING: Brand Names as Sound Bites

HIDDEN COSTS OF THE DIGITAL AGE: Coming to Light & Shifting Perceptions

In addition, Anthem experts look at “macro trends” and “consumer and shopper trends and counter-trends.” It’s an informed and informative look into the marketing crystal ball for 2013.

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Anthem Sightings, Vol. 4, 2012: The Forecast Issue

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