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In this issue of Anthem! Sightings, we explore a wide range of marketing and design trends and their cultural roots.

Product placement, consumer involvement in advertising, inspiring consumers to be green, the product endorsement trend among celebrities and other famous people, the intersection of the arts and branding, the simultaneous trends of “less is more” and “more is more,” and examples of typography, pattern and shape in consumer marketing that caught our eye: We explore all these topics.

Download the inaugural issue of Anthem! Sightings now.