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In this issue of Anthem! Sightings, we are making connections, going back to our roots, and thinking outside the box.

We look into branded cities, marketing nostalgia, marketing to millennials, the role of authenticity in marketing, how to manage credible and viable brand extensions, how micro-funding is changing how start-ups of all kinds get going, the novel use of shipping containers for sustainable stores and domiciles, and how to create better infographics.

Yes, it’s a lot of information, and it will help you think about your brand and your role as marketer and consumer. Download Anthem! Sightings Volume 2, from Anthem Worldwide, Schawk Inc.’s global brand development division.