White Paper

Anthem Worldwide, one of Schawk’s brand development agencies, introduces Anthem!OS, featuring original, insightful interpretations of the world of tech branding today. In this issue, we argue for “Return on Influence” as a better measure of social media effectiveness; we go “behind the numbers” on how tech brands are ranked in value; and we analyze the options available to Netflix when it launched the problematic Qwikster brand.

And there’s more: We spend time with tech marketer Justin Merickel of Efficient Frontier discussing its Digital Marketing Suite; and we ask (and answer) the questions "Is the new Lytro camera too cool?" and “Should your search engine ads include branding?”

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