White Paper

Winner of the BMA B2 Award for Best in Category Digital Newsletter 2012.

All the world’s big businesses are looking to China. As this country of 1.3 billion opens its doors and modernizes, it offers enormous opportunities for Western companies, especially retailers. But the path is complicated.

The Chinese government both creates and limits opportunity; Chinese consumers are a vastly varied and quickly evolving group; strong government regulations and mixed anti-counterfeiting are ever-present threats.

Schawk’s inaugural quarterly Patterns report looks at China from many angles: demographic trends, e-commerce, packaging regulation, beer marketing, private label trends and the pharmaceutical industry. What emerges is a portrait of a country offering unprecedented opportunity and unprecedented challenges as it changes right before our eyes.