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Sustainability’s not what it used to be. It’s smarter, more pragmatic and more integrated into business and pleasure. But it’s also under much more pressure to justify the faith and effort it demands from consumers and brands.

Schawk Patterns: The New Sustainability illustrates this reality in six articles that show how consumer brands today are redefining sustainability in their marketing and in their operations.

Schawk Patterns: The New Sustainability covers topics like social media for sustainability, sustainability and economic hardship, greenwashing, and apps that mobilize sustainability – all from the perspective of the brand marketer who must pursue brand development and brand deployment under the pressure of reducing the carbon footprint.

Additional stories on sustainable ink and the trend of viewing sustainability within the broader concept of “resilience” round out this issue of the award-winning Schawk, Inc. quarterly series Schawk Patterns. Download it now, free.