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Schawk Retail Practice: Check Out, Issue 2, 2012
This issue of Check Out from Schawk Retail Practice discusses: how private brands can expand their customers’ consideration set; how retailers are distilling down social media’s growing content to improve shopper research; how the bar has been raised in shopper marketing; and it asks, “Why can’t a retailer in Singapore adopt European private brands?”

Schawk Retail Practice experts Carol Best, Bradley Reeves, Sandhya Narayan, Spencer Ball and Heidi Schoeneck offer leading opinions on these topics:

Branding: Mirror, Mirror on the Shelf: Private brands today can and should encourage consumers to expand their consideration set and choose new, distinct options.

Digital Curation is the New Black: Smart retailers are distilling down the social web’s growing content to make shopping research faster, more reliable and personalized.

Marketing: Shopper Marketing's True Potential: The bar has been raised for shopper marketers from integrated experiences to rich consumer connections.

International: Local Merchants to Global Marketeers: What are the potential strategies behind retailers in Singapore adopting European private brands as part of their product offering?

 

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Schawk Retail Practice: Check Out, Issue 2, 2012

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