White Papers
  Brand Management Technology: A Brand Point Management Perspective Brand Management Technology: A Brand Point Management Perspective
Brand management technology is vital for the efficient creation, effective deployment and confident expansion of brands in the marketplace today.
  Brand Point Management: Creating Compelling and Consistent Brand Experiences Brand Point Management: Creating Compelling and Consistent Brand Experiences
Brand point management synthesizes multiple stages of a brand’s lifecycle for agility, efficiency and compelling and consistent brand experiences. It’s Schawk’s specialty. We explain it here.
  Brand Portfolio Optimization: For Fewer, Smarter, More Profitable Brands Brand Portfolio Optimization: For Fewer, Smarter, More Profitable Brands
Retail brands have distinct advantages today. But to leverage them, they must present logical, compelling portfolios backed by rigorous processes. Schawk explains.
  Cost Reduction: A Brand Point Management Perspective Cost Reduction: A Brand Point Management Perspective
Companies that sell branded products and services often pay lip service to cost-reduction measures but implement them only when pushed, when difficult circumstances arise and mandate decisive action.
  Leveraging Consumer Package Goods Strengths: A Brand Point Management Perspectiv Leveraging Consumer Package Goods Strengths: A Brand Point Management Perspective
CPG/FMCG brands face unprecedented challenges today. But they retain distinct strengths that can be leveraged for marketplace growth. Schawk explains.
  Globalization: A Brand Point Management Perspective Globalization: A Brand Point Management Perspective
Consumer-products, pharmaceutical, entertainment, and other kinds of companies face tremendous challenges today.
  Marketplace Agility: A Brand Point Management Perspective Marketplace Agility: A Brand Point Management Perspective
Consumer-products, pharmaceutical, entertainment,and other kinds of companies face tremendous challenges today.
  Operational Efficiency: A Brand Point Management Perspective Operational Efficiency: A Brand Point Management Perspective
Brand point management’s power is in how it delivers compelling and consistent brand experiences.
  Pharmaceutical/Life Sciences Companies and Brand Point Management: Maintaining C Pharmaceutical/Life Sciences Companies and Brand Point Management: Maintaining Control in a Changing World
Pharma/Life Sciences companies face unprecedented opportunities and challenges today. Brand point management - underpinned by brand management technology - helps put pharmas in control. We explain.
  Sustainability: A Brand Point Management Perspective Sustainability: A Brand Point Management Perspective
Everyone wants sustainability in today’s consumer marketplace.
  manutailing Manutailing. A Brand Point Management Perspective: The New Manufacturer/Retailer Paradigm.
Media under pressure, a segmented customer base, purchase decisions at multiple brand touchpoints: does the new-product development cycle still work? Something collaborative and agile is called for. This is manutailing.
  Opinion Series: Simplicity Rules. Opinion Series: Simplicity Rules.
Against a backdrop of an increasingly complex and fragmented consumer culture, media overload, multiplying retail channels, and an increasing cynicism among consumers, marketers are rediscovering the power of simplicity in expressing their brand ideas. It simply makes sense.