White Papers
  In this, the largest Sightings to date, Anthem weighs well over a dozen timely s Anthem Sightings, Vol. 4: This Way Forward to 2012
In this, the largest Sightings to date, Anthem weighs well over a dozen timely subjects of importance to marketers and keen observers of culture, politics and modern life. They include The Youth Movement, The World’s Middle Class, Urbanism, Extreme Sensory Experiences, Building 21st Century Skill Sets, Where Trust Resides and more.
  If you want to do business in Asia, you'll need to know these 10 observations of Being There 10: Observations of Being in Asia
If you want to do business in Asia, you'll need to know these 10 observations of business life in the world's most diverse marketplace.
  This Schawk white paper details the process for fast, agile creation and publish Global Asset Integration for E-Commerce: A Brand Point Management Perspective
Global Asset Integration is a scalable, integrated process that organizes, streamlines and strengthens the means of creating and managing large quantities of compelling e-commerce assets. Download this e-commerce white paper.
  Schawk report looks at business trends, opportunities and challenges in China, i Schawk! Patterns, Inaugural Issue: How the East Is Won
Schawk’s inaugural quarterly Patterns report looks at China: demographics, e-commerce, packaging regulation, beer, private label and pharma.
  Read Anthem Worldwide’s inaugural Anthem!OS newsletter, offering our take on tre Anthem!OS, Fall 2011
Read Anthem Worldwide’s inaugural Anthem!OS newsletter, offering our take on trends, issues and strategies from the world of tech branding.
  Anthem VP Kathy Oneto describes a better way to market to women in this white pa Today’s Women: Newfound Power, Persistent Expectations
Anthem research suggests that marketers are behind the curve in marketing to the real aspirations and motivations of today’s women. This paper by Anthem VP Kathy Oneto is a must-read.
  Anthem Sightings: Volume 3, 2011 Anthem Sightings: Volume 3, 2011
In this issue of Anthem Sightings, we look at how brands today are taking ownership of their equities and how technology is helping us lead more dynamic lives.
  Anthem Sightings Vol 2 Anthem Sightings: Volume 2, 2011
In this issue of Anthem Sightings, we are making connections, going back to our roots, and thinking outside the box.
  Anthem Sightings Trends 2011 Anthem Sightings: Volume 1, 2011
In Vol. 1 of ANTHEM SIGHTINGS, we examine the ideas that will drive brand marketing and design in 2011.
  Anthem Sightings 2011 Trends Anthem! Sightings: A Look Forward to 2011
Random engagement. The famous ordinary. Neuromarketing. China. Anthem examines 11 trends for 2011. Then adds five marketing ideas for good measure.
  Schwak KPI Whitepaper What Ambitious Brands Need to Know about Key Performance Indicators (KPIs) for Production: A Brand Point Management Perspective
What are the right key performance indicators (KPIs) for the production of branded materials? And how do you implement and leverage them? The benefits can be tremendous. Schawk explains.
  Schawk Brand Help Desk Brand Help Desk Services: A Brand Point Management Perspective
A global brand help desk is a cost-efficient and highly effective way to achieve brand consistency worldwide – and a great way to free up brand managers do what they do best.
  Food and Product Safety Challenges for Brands: A Brand Point Management Perspective
Brands must make sure their packaging is as trustworthy as the products themselves. Here’s how.
  Schawk Technology Services Brand Management Technology: A Brand Point Management Perspective
Brand management technology is vital for the efficient creation, effective deployment and confident expansion of brands in the marketplace today.
  Schawk Brand Point Management Brand Point Management: Creating Compelling and Consistent Brand Experiences
Brand point management synthesizes multiple stages of a brand’s lifecycle for agility, efficiency and compelling and consistent brand experiences. It’s Schawk’s specialty. We explain it here.
  Brand Portfolio Optimization: For Fewer, Smarter, More Profitable Brands Brand Portfolio Optimization: For Fewer, Smarter, More Profitable Brands
Retail brands have distinct advantages today. But to leverage them, they must present logical, compelling portfolios backed by rigorous processes. Schawk explains.
  Cost Reduction: A Brand Point Management Perspective Cost Reduction: A Brand Point Management Perspective
Companies that sell branded products and services often pay lip service to cost-reduction measures but implement them only when pushed, when difficult circumstances arise and mandate decisive action.
  Leveraging Consumer Packaged Goods Strengths Leveraging Consumer Package Goods Strengths: A Brand Point Management Perspective
CPG/FMCG brands face unprecedented challenges today. But they retain distinct strengths that can be leveraged for marketplace growth. Schawk explains.
  Globalization: A Brand Point Management Perspective Globalization: A Brand Point Management Perspective
Consumer-products, pharmaceutical, entertainment, and other kinds of companies face tremendous challenges today.
  Marketplace Agility: A Brand Point Management Perspective Marketplace Agility: A Brand Point Management Perspective
Consumer-products, pharmaceutical, entertainment,and other kinds of companies face tremendous challenges today.
  Operational Efficiency: A Brand Point Management Perspective Operational Efficiency: A Brand Point Management Perspective
Brand point management’s power is in how it delivers compelling and consistent brand experiences.
  Pharmaceutical/Life Sciences Companies and Brand Point Management: Maintaining C Pharmaceutical/Life Sciences Companies and Brand Point Management: Maintaining Control in a Changing World
Pharma/Life Sciences companies face unprecedented opportunities and challenges today. Brand point management - underpinned by brand management technology - helps put pharmas in control. We explain.
  Sustainability: A Brand Point Management Perspective Sustainability: A Brand Point Management Perspective
Everyone wants sustainability in today’s consumer marketplace.
  Intuitive Marketing Front Intuitive Marketing: Take Action Now
Leverage the power of intuitive marketing to keep brands fresh, relevant and engaging. Or get left behind.
  Emerging From the Man Cave Emerging from the Man Cave: Targeting Today's New Male Consumer
A changing world is changing men’s roles in it. Learn why – and learn how to market to today’s “New Male Customer.”
  Manutailing. A Brand Point Management Perspective: The New Manufacturer/Retail Manutailing. A Brand Point Management Perspective: The New Manufacturer/Retailer Paradigm.
Media under pressure, a segmented customer base, purchase decisions at multiple brand touchpoints: does the new-product development cycle still work? Something collaborative and agile is called for. This is manutailing.