White Papers
  Anthem Sightings , Vol. 1, 2013: Inspiring Observations from Around the Globe
This issue of Anthem Sightings offers 20 pages with nearly a dozen articles on marketing, innovation, branding and design – and a striking, highly readable design of its own. Read about the Power of Generative Design, the Juxtaposition of High Culture and Street Culture, the Winning Formula in Personalized Shopping and many more current topics.
  Schawk Patterns Issue 1, 2013 Schawk Patterns, Emerging Markets, Converging Opportunities, Issue 1, 2013
Six Schawk, Inc. perspectives on emerging markets for brands worldwide, including private label in Russia, personal care in Brazil, e-commerce in China and pharmaceuticals in India, plus the youth market and how artwork management technology drives faster growth in new markets.
  What Women Really Want from Health & Wellness What Women Really Want from Health & Wellness
Women feel a strong need to be healthy and well, for themselves and for the people in their lives. And consumer brands have an opportunity to help them realize the benefits, functional and emotional. This white paper explains.
  Anthem Sightings, Vol. 4, 2012: The Forecast Issue
The brand development experts at Anthem Worldwide predict a “Richer, Simpler, Smarter 2013” for brands and shoppers. Articles discuss “Brands for Life,” “Redefined Cultural Symbols,” “Get To The Point Branding” and more.
  Anthem Sightings, Vol. 3,2012 Anthem Sightings, Vol. 3, 2012
This 30-page issue of Anthem Worldwide’s quarterly branding and design publication analyzes how its predictions for 2012 – the Year of Movement and Progress – have panned out. Interesting results.
  Shopper Marketing Report Schawk Patterns, Aligning With the New Shopper, Vol. 3, 2012
Today’s shoppers are incredibly demanding and dynamic. Shopper marketing – the art and the science – is making sense of it all. This issue of Schawk Patterns offers 7 innovative looks at shopper marketing across brand development and deployment.
  Check Out Cover Schawk Retail Practice: Check Out, Issue 2, 2012
This issue of Check Out from Schawk Retail Practice discusses: how private brands can expand their customers’ consideration set; how retailers are distilling down social media’s growing content to improve shopper research; how the bar has been raised in shopper marketing; and it asks, “Why can’t a retailer in Singapore adopt European private brands?”
  Anthem Sightings Vol. 2, 2012 Cover Anthem Sightings Vol. 2, 2012
In this second quarterly issue of Anthem Sightings for 2012, we explore trends in how consumers are consuming food and how marketers can position and develop their brands to benefit. See the trends that have caught our eyes at Anthem Worldwide.
  Patterns Vol 2 Sustainability Cover Schawk Patterns Vol. 2, 2012: The New Sustainability
Schawk Patterns: The New Sustainability covers topics like social media for sustainability, sustainability and economic hardship, greenwashing, and apps that mobilize sustainability – all from the perspective of the brand marketer who must pursue brand development and brand deployment under the pressure of reducing the carbon footprint. Download it free.
  Schawk Retail Practice: Check Out, Issue 1 Schawk Retail Practice: Check Out, Issue 1
The inaugural issue of Check Out from Schawk Retail Practice offers insights into U.K.-vs.-U.S. retail strategies, rising consumer involvement in product development, a new look at QR codes, and the “store-within-a-store” strategy. Check Out is authored by Schawk Retail Practice experts.
  Anthem Sightings Vol 1, 2012 Anthem Sightings Vol. 1, 2012
In this 33-page free issue of Anthem Sightings, we examine creative solutions in urban design, health and beauty, gender shifts and more. Provocative ideas from Anthem Worldwide.
  Innovation and Brands Patterns Vol 1, 2013 Cover Schawk Patterns, Innovation & Brands Vol. 1, 2012
Fickle economies. Racing technologies. Dynamic shoppers. Where do consumer brands grab hold? Schawk Patterns: Innovation and Brands has six answers.
  In this, the largest Sightings to date, Anthem weighs well over a dozen timely s Anthem Sightings, Vol. 4: This Way Forward to 2012
In this, the largest Sightings to date, Anthem weighs well over a dozen timely subjects of importance to marketers and keen observers of culture, politics and modern life. They include The Youth Movement, The World’s Middle Class, Urbanism, Extreme Sensory Experiences, Building 21st Century Skill Sets, Where Trust Resides and more.
  If you want to do business in Asia, you'll need to know these 10 observations of Being There 10: Observations of Being in Asia
If you want to do business in Asia, you'll need to know these 10 observations of business life in the world's most diverse marketplace.
  This Schawk white paper details the process for fast, agile creation and publish Global Asset Integration for E-Commerce: A Brand Point Management Perspective
Global Asset Integration is a scalable, integrated process that organizes, streamlines and strengthens the means of creating and managing large quantities of compelling e-commerce assets. Download this e-commerce white paper.
  Schawk report looks at business trends, opportunities and challenges in China, i Schawk! Patterns, Inaugural Issue: How the East Is Won
Schawk’s inaugural quarterly Patterns report looks at China: demographics, e-commerce, packaging regulation, beer, private label and pharma.
  Read Anthem Worldwide’s inaugural Anthem!OS newsletter, offering our take on tre Anthem!OS, Fall 2011
Read Anthem Worldwide’s inaugural Anthem!OS newsletter, offering our take on trends, issues and strategies from the world of tech branding.
  Anthem VP Kathy Oneto describes a better way to market to women in this white pa Today’s Women: Newfound Power, Persistent Expectations
Anthem research suggests that marketers are behind the curve in marketing to the real aspirations and motivations of today’s women. This paper by Anthem VP Kathy Oneto is a must-read.
  Anthem Sightings: Volume 3, 2011 Anthem Sightings: Volume 3, 2011
In this issue of Anthem Sightings, we look at how brands today are taking ownership of their equities and how technology is helping us lead more dynamic lives.
  Anthem Sightings Vol 2 Anthem Sightings: Volume 2, 2011
In this issue of Anthem Sightings, we are making connections, going back to our roots, and thinking outside the box.
  Anthem Sightings Trends 2011 Anthem Sightings: Volume 1, 2011
In Vol. 1 of ANTHEM SIGHTINGS, we examine the ideas that will drive brand marketing and design in 2011.
  Anthem Sightings 2011 Trends Anthem! Sightings: A Look Forward to 2011
Random engagement. The famous ordinary. Neuromarketing. China. Anthem examines 11 trends for 2011. Then adds five marketing ideas for good measure.
  Schwak KPI Whitepaper What Ambitious Brands Need to Know about Key Performance Indicators (KPIs) for Production: A Brand Point Management Perspective
What are the right key performance indicators (KPIs) for the production of branded materials? And how do you implement and leverage them? The benefits can be tremendous. Schawk explains.
  Schawk Brand Help Desk Brand Help Desk Services: A Brand Point Management Perspective
A global brand help desk is a cost-efficient and highly effective way to achieve brand consistency worldwide – and a great way to free up brand managers do what they do best.
  Food and Product Safety Challenges for Brands: A Brand Point Management Perspective
Brands must make sure their packaging is as trustworthy as the products themselves. Here’s how.
  Schawk Technology Services Brand Management Technology: A Brand Point Management Perspective
Brand management technology is vital for the efficient creation, effective deployment and confident expansion of brands in the marketplace today.
  Schawk Brand Point Management Brand Point Management: Creating Compelling and Consistent Brand Experiences
Brand point management synthesizes multiple stages of a brand’s lifecycle for agility, efficiency and compelling and consistent brand experiences. It’s Schawk’s specialty. We explain it here.
  Brand Portfolio Optimization: For Fewer, Smarter, More Profitable Brands Brand Portfolio Optimization: For Fewer, Smarter, More Profitable Brands
Retail brands have distinct advantages today. But to leverage them, they must present logical, compelling portfolios backed by rigorous processes. Schawk explains.
  Cost Reduction: A Brand Point Management Perspective Cost Reduction: A Brand Point Management Perspective
Companies that sell branded products and services often pay lip service to cost-reduction measures but implement them only when pushed, when difficult circumstances arise and mandate decisive action.
  Leveraging Consumer Packaged Goods Strengths Leveraging Consumer Package Goods Strengths: A Brand Point Management Perspective
CPG/FMCG brands face unprecedented challenges today. But they retain distinct strengths that can be leveraged for marketplace growth. Schawk explains.
  Globalization: A Brand Point Management Perspective Globalization: A Brand Point Management Perspective
Consumer-products, pharmaceutical, entertainment, and other kinds of companies face tremendous challenges today.
  Marketplace Agility: A Brand Point Management Perspective Marketplace Agility: A Brand Point Management Perspective
Consumer-products, pharmaceutical, entertainment,and other kinds of companies face tremendous challenges today.
  Operational Efficiency: A Brand Point Management Perspective Operational Efficiency: A Brand Point Management Perspective
Brand point management’s power is in how it delivers compelling and consistent brand experiences.
  Pharmaceutical/Life Sciences Companies and Brand Point Management: Maintaining C Pharmaceutical/Life Sciences Companies and Brand Point Management: Maintaining Control in a Changing World
Pharma/Life Sciences companies face unprecedented opportunities and challenges today. Brand point management - underpinned by brand management technology - helps put pharmas in control. We explain.
  Sustainability: A Brand Point Management Perspective Sustainability: A Brand Point Management Perspective
Everyone wants sustainability in today’s consumer marketplace.
  Intuitive Marketing Front Intuitive Marketing: Take Action Now
Leverage the power of intuitive marketing to keep brands fresh, relevant and engaging. Or get left behind.
  Emerging From the Man Cave Emerging from the Man Cave: Targeting Today's New Male Consumer
A changing world is changing men’s roles in it. Learn why – and learn how to market to today’s “New Male Customer.”
  Manutailing. A Brand Point Management Perspective: The New Manufacturer/Retail Manutailing. A Brand Point Management Perspective: The New Manufacturer/Retailer Paradigm.
Media under pressure, a segmented customer base, purchase decisions at multiple brand touchpoints: does the new-product development cycle still work? Something collaborative and agile is called for. This is manutailing.