A very interesting blog post by an Indian packaging company points out that online retail makes far too little use of the hard-working assets that make packaging such a key influencer of shopper decisions in-store. With recent studies suggesting that packaging influences roughly three-quarters of all in-store grocery purchases, why are influential package assets rarely seen online?...
BLOG 05.19.13
Packaging Design Posts
Posted on 09.27.12
Posted on 07.30.12
Consumers who are thoughtful about the environment are glad to see “Printed With Soy Ink” on a package and relieved when they can toss the carton into a recycling bin. But increasingly shoppers are taking even more sophisticated views of sustainable materials, and they’re becoming more critical about what happens even to packaging that’s intended for a recycling...
Posted on 06.29.12
Attendees of the recent 2nd Annual Pharma Packaging and Labelling Compliance Conference in Rome were polled on the challenges to pharmaceutical companies in complying with packaging regulations across multiple countries. The results will surprise no pharma packaging executive and point to the value of integrated artwork management and workflow collaboration software.
Three...
Posted on 05.24.12
With more and more people shopping online, retailers are turning their attention to a key moment – when the customer opens up the packing box and digs down to her purchase. The Wall Street Journal noted how many better retailers – Neiman Marcus, Anthropologie, Crate & Barrel among them – took pains to...
Posted on 05.17.12
When the bottle of Kraken Black Spiced Rum draws charming inspiration from the imagery on ancient glazed pottery, what are we really seeing? Michael Colton of Brandimage, a Schawk, Inc. brand development group, answers this question several ways in “Archaeology from the Future,” a recent piece...
Posted on 05.11.12
Amazing brand development stories often come from burgeoning sectors today, like personal technology and digital media. But never rule out candy, despite its being labeled a mature market.
PackagingNews recently published “Aiming at the Emotional Sweet Spot,...
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