Posted on 04.04.13
Anthem Worldwide, part of the brand development practice of Schawk, Inc., has won three American Package Design Awards for 2013. In the Food and Beverage category, Anthem was given Certificates of Excellence for work on:
• Mike's On the Rocks beverages, for Mark Anthony...
Posted on 03.27.13
One of the analysts behind the Brand Keys 17th annual 2013 Customer Loyalty Engagement Index (CLEI) recently penned a Forbes column that serves notice that shoppers and consumers don’t view “brands” the way they used to....
Posted on 03.22.13
Today is World Water Day, and Schawk, Inc. is supporting this effort to promote clean drinking water for needy people around the world. Each day almost 180 million children and adults die from water-borne diseases. See how you can make a big change with just a little change each day at iSupportWorldWaterDay.com...
Posted on 03.20.13
The current issue of Schawk Patterns: Emerging Markets, Converging Opportunities includes an in-depth article on China’s fast-growing e-commerce space. Here are some of the highlights from “E-Commerce in China: Social Media Is the Fuel,” provided by Anh-Huan Tan,...
Posted on 03.18.13
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few key things have to happen for private label or store-brand packaged goods to become viable in a country or region.
• The private brand – or the retailer itself – has to develop enough cachet to get over the “trust barrier.” In the U.S., Target is a great example of a retailer whose brand has been curated into something greater...
Posted on 03.15.13
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n a recent MediaPost Marketing Daily commentary, Anthem Worldwide’s Nanda Sibol asks, “As a marketer, what can you do to pique the interest of your over-messaged, skimming consumer?” Her answer: “Imagine yourself in a brand speed-...