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ColorDrive | May 17, 2016

4 Ways to Amplify Your Print Quality Management Efforts

Marc Levine, director of enterprise print quality at Schawk, will be speaking at the drupa 2016 QuadTech Printer Performance Speaker series (Hall 15, Stand D50, Düsseldorf, Germany, May 31-June 10). In his presentation, “Building Quality-Focused Partnerships with Your Supply Chain”, Marc will address how Schawk’s print quality management system, ColorDrive, can help amplify brand consistency efforts by using color data, enhancing color decisions, and by leveraging your team.

ColorDrive is the industry’s first and only, cloud-based, open platform for managing print quality. Through its comprehensive on-line reporting tools, all stakeholders gain visibility and access to the right information to monitor print quality, and analyze printer performance to make key partner decisions and process improvements.

To learn more about how ColorDrive helps generate consistency in color to protect brands, download Schawk’s informative brochure: ColorDrive 

Cloud-based print quality management tools are essential for brand performance and strong ROI, and print supplier relationships are just as essential for color consistency. To ensure brand performance, ColorDrive automatically creates print quality scorecards and posts them to the ColorDrive portal. Supply chain quality owners can access the ColorDrive portal from anywhere around the globe, 24/7, via the secure, easy-to-use web interface. Now, brands and partners are enabled to share agreed upon data to drive improvements in process and quality.  

“An open platform is the heart of a sustainable print quality platform. Open platforms allow brands and print suppliers to equip themselves with the quality control tools that best fit their needs…and to implement new technologies on the fly without breaking print quality continuity. Maintaining program continuity means both the brand and it’s suppliers can depend on the program, fortify it, and evolve it over time to as new technologies and best practices emerge,” says Marc Levine.  

With better data, responsive partners and color consistency, marketers are able to objectively measure the success a brand’s color standards accurately and consistently on packaging by formalizing, simplifying, and integrating quantitative and qualitative color measures.  

Any time a brand adds a new supplier, and moves work from one supplier to another, there is a risk that the package will look different. While many brands do actively manage some aspects of the package (the color of a single ink, for example), there is often a gap between the metrics and the true impact on the design intent.  

By building quality-focused partnerships with your supply chain, and by using more comprehensive metrics incorporated into a program, brands can empower suppliers to better match design intent -- giving brands more flexibility in managing their print supplier base, which gives print suppliers a clear set of guidelines for acceptable print.  

Below are 4 ways to amplify your print quality management efforts with ColorDrive:  

Nurture your brand and protect its visual equities. To achieve this, you need powerful data. ColorDrive is your single source for the aggregated print data that ensures unbiased evaluation and delivers a globally synchronized color performance for each of your brands.  

Deliver brand accurate color consistently. ColorDrive creates the conditions required to deliver brand accurate color consistently by creating a universal print-quality management platform that allows brand owners, premedia partners and printers to communicate about color using the same technical language to convert visual assessments into numbers.  

By calibrating subjective evaluations in this manner, ColorDrive enables these specialists to synchronize color performance goals. This empowers all participants in two ways: to deliver brand-accurate color consistently and to improve their own internal processes incrementally with greater confidence.  

Collect and analyze valuable print quality data. ColorDrive uniquely enables brand stakeholders to collect and analyze valuable print-quality data.

 

  • Win on shelf with consistent brand colors that drive recognition and affinity. 
  • Protect the long-term investment in your brand’s equity.
  • Prioritize communications to focus on key process controls and results.
  • Drive continuous improvement by supporting superior, achievable action plans.  

With confident decision-making, efficient communication and improvements at every stage, you can ensure brand consistency and amplify brand impact on shelf.

Integrate print quality management processes with print partners. Before ColorDrive, there was no effective way to integrate print quality management processes across a widely distributed base of print partners. ColorDrive aligns all supply chain partners – from brand owner through premedia to print suppliers – in the shared objective of continuous improvement.  

“Technically, one of the key characteristics that sets this product apart from others is its print quality scoring. ColorDrive ingests the data points most important to a particular brand and company and uses the information to create a print quality score with one number,” says Marc Levine.  

This dramatically simplifies process management and sets clear guidelines for quality improvement. A high score means that the printer printed closely to the brand’s standards; variability measures have more meaning and continuous improvement plans have greater focus. Quality control just works better. An increased confidence in performance measures and responsiveness to variation translates into faster time-to-market with higher quality and lower overall production costs.

The ability to achieve color consistency in consumer packaging across SKUs, substrates, channels and countries can have considerable impact on a brand owner’s top line.  

At drupa, Schawk! and Saueressig will jointly exhibit under the umbrella brand SGK for the first time. Schawk! and Saueressig can be found in Hall 3, stand B24 at this year’s drupa (May 31 – June 10, 2016) in Düsseldorf, Germany.