You’ve had a few weeks to ponder the new FDA nutrition label requirements. Compliance by July 26, 2018 seems doable, right? But smart brands are already aiming higher than mere compliance. They’re using this as an opportunity to claim a competitive brand advantage.
In the next BrandSquare webinar, SGK’s Michael Leeds, senior vice president of client engagement, Americas, and Bruce Levinson, vice president of client engagement, explore how leading food and beverage brands are approaching the new labeling regulations.
Among other things, this webinar will teach you how to get to the finish line with a winning package that goes beyond simple compliance to give consumers more of what they want.
Be sure to register and tune in, Thursday August 18, 2016 at 1-1:30PM EDT.
About Michael Leeds: Michael Leeds has been deploying brands and brand processes for more than 25 years. He evaluates brand programs through KPIs, which provide insights into the effectiveness and efficiency of the program’s tools, workflows, and resources.
About Bruce Levinson: Bruce Levinson is a passionate architect of brand strategy, highly experienced in translating consumer insights and client needs. His experience helps clients meet market and regulatory demands, while driving brand initiatives domestically and internationally.