Make the Australian Country of Origin Labeling Legislation Work for Your Brand

In response to consumer and business concerns, the Australian government recently began implementing a new set of Country of Origin Labeling (CoOL) standards for food products sold in the country.

Under the new standards, imported food packaging must clearly state the country of which it was sourced. For products originating in Australia, packaging will feature an “Australian Made, Australian Grown” certification label. With less than 22 months to go until compliance is mandatory, does your brand have a plan to avoid costly packaging and labeling inventory write-offs? 

In the next BrandSquare webinar, powered by SGK, our Paul Haggett, business development manager at Schawk Australia, explains what the upcoming CoOL legislation means for your brand, and how you can avoid costly missteps through proper preparation.

Be sure to register and tune in Wednesday, November 16, 2016 at 7:30-8:00PM EST.

Register now for Paul Haggett’s BrandSquare webinar: Make the Australian Country of Origin Labeling Legislation Work for Your Brand  

About Paul Haggett: Paul Haggett is the ANZ Director of Business Development for Schawk, a global provider of pre-media and graphic supply chain solutions that protect brand equities and make brands more profitable. A 30-year veteran of the Australian printing and packaging industry, Paul has experience in all aspects of the graphic supply chain. From working with creative agencies to navigate the complexities of all print disciplines to ensure creative intent is delivered to the shelf, through to executing challenging re-branding projects across multiple pack formats, print vendors and geographies, Paul understands the importance of bringing together all stakeholders on an initiative like CoOL to ensure success.