With the entire food and beverage industry making mandatory label updates, Packaging Digest interviewed Carol Best, senior vice president, client engagement, SGK on the brand owner’s role in making the most of the FDA Nutrition Facts label change.
Read the article: 7 Ways to Leverage the FDA Nutrition Label Update to Your Advantage
Best explains the shift from resistance by CPG companies to adapting and then embracing the FDA’s labeling requirements. From backstory to next steps, she outlines seven strategies for transforming the required package redesign into new opportunities to connect with consumers.
To learn how to turn the new FDA Nutrition Facts label update into a competitive brand advantage, head over to Schawk’s Label Central.