With multiple stakeholders, manual artwork creation, and complex regulatory requirements, brand owners are often exposed to significant risks in their artwork processes, such as schedule delays, quality issues, and even costly product recalls. But according to Jackie Leslie, Director of Process Consulting at BLUE Software in her Brandsquare Live Session, these crises can be averted: the trick to improving inefficient artwork workflows is to disrupt the process.
Based on former Microsoft VP Steven Sinofsky’s stages of disruption, growth and innovation are achieved through introducing change and evolving based on the change. Using these four key steps, you can determine what change to introduce and how to manage the disruption.
1. Assess Where You Are
Using a maturity model, determine if your processes are repeatable (compliant but not coordinated), defined (utilizing best practices), managed (codified best practices that span all departments and regions), or optimized (controlled processes & reporting capabilities through automation).
2. Establish Your Objectives
Determine what you want to accomplish with the process disruption, such as reducing cycle times, gaining flexibility and scalability, improving brand consistency, or achieving regulatory compliance and traceability.
3. Determine the Obstacles
Do your people have defined responsibilities, clear communications, accountability for specific tasks, and a means of reliably sharing information? Are your processes defined, repeatable, streamlined, measureable, and shared across your organization? Do your technologies provide a collaborative, measurable workspace and use automation to drive consistency?
4. Align People, Process, and Technology
Consider each of these areas and their impacts on one another before disrupting your workflows. A lack of alignment can lead to a failed deployment. Ensuring all categories are aligned optimizes the effects of the disruption.
The benefits an organization can achieve through disrupting the artwork process can be exponential. Employees gain a clearer understanding of their roles and responsibilities and can be more efficient and communicative through workflow automations and standardized communication procedures. Managers and key stakeholders have greater visibility and transparency into current projects, milestones, and upcoming tasks, allowing them to balance workloads and plan for future resource needs. And the overall process can achieve improved speed to market as well as greater measurability, accountability, and consistency. Moreover, disrupting your artwork processes can improve your overall efficiency and drive your brand performance to the next level.
For more insights, be sure to watch Jackie Leslie’s BrandSquare recording on Youtube, “Disrupting the Process: Controlling Label Content.”