Here’s a question for e-commerce brands: Is your Content Supply Chain as lean and robust as your logistics supply chain? If it isn’t, you’re compromising the quality of your photography, video and copy – in addition to speed to market and profits.
This BrandSquare Live Session presented by SGK Global Retail Technology Director, Derek Torrey, will help you view the content development process holistically. You’ll see the cost of operational and technical silos and understand how to link your content processes in a lean, powerful Content Supply Chain. Processes like:
• Content Strategy and Planning
• Workflow and Business Process Engineering
• Asset Creation and Management
• Data Integration and SaaS Architecture
With a robust Content Supply Chain you can orient your entire organization around a lean process that improves agility and content quality. Watch now on YouTube.